5 rules for authentic B2B branding
As the blathering bozos in Congress say (when they’re not reading from Dr. Seuss books), I yield my column this month to the distinguished...
From Free Throws to Sales It’s All About Consistency
According to basketball expert Brian McCormick, Tim Duncan has a problem – a consistency problem. While you don’t hear much about it, Duncan only...
Choosing A Business Name: Descriptive or Unique?
When launching a new company or rebranding an existing one, businesses seek to find a name that distinguishes them from competitors and increases their...
Study Shows Dramatic Growth In Use of Incentives for Employees and Customers
A new study conducted by the Incentive Federation confirms that the non-cash incentives market is thriving with 74 percent of U.S. businesses spending $76.9...
Motivation that gets great mileage
More companies are rewarding high-performers with travel experiences — and for good reason group of two dozen salespeople who were gathered for a conference in Minneapolis last June were enjoying...
Tracking Mobile Marketing Success via Sales Engagement
B2B marketers are facing an inevitable transition to mobile platforms. This is both a challenge and an opportunity. But the opportunities inherent in mobile...
Beware the Devils you Don’t Know
Most companies recognize their direct competition but frequently underestimate the indirect competition and completely overlook the invisible competition. Invisible competitors don’t look or feel...
Leveraging Triggers to Reach Business Decision Makers
In many spheres of life, timing is everything – and nowhere is this truism more relevant than in B2B sales. Sometimes an executive decision...
Seeing the CEO and the sites
One of the mainstays of group incentive travel programs is the theory that they are excellent camaraderie builders for high performers. What’s more, they...
Bad leadership can be good
“Breaking Bad,” the popular cable TV show about a high school chemistry teacher turned meth king, completes its run this fall. Given the fact that...
