3 reasons your company needs a social selling strategy
The average midsize or large company (1,000 employees or more) has 178 social media assets (Twitter handles, employee blogs, etc.), yet only 25% of companies offer...
Moving pictures and sound – what a concept!
Russell Sparkman is President and CEO of Fusionspark Media (Fusionspark.com), a new media communications company that has headquarters near Seattle. His annual content marketing...
Event ROI Still Proves Vexing
Nearly nine in 10 surveyed brand marketers (89 percent) say events still hold some level of importance and value for their organization, with 31...
Results begin with raising expectations
The five functions required of a sales manager are coaching, performance management, recruiting, mentoring and motivation, says sales leadership consultant Anthony Cole (AnthonyColeTraining.com). The...
Don’t believe the hype
Inbounditis – Inflammatory diseasethat affects the brain’s ability to reason.
I am not anti-inbound, but I probably have that reputation. My position is that while...
On the road to find out
Fans of A&E Channel’s “Mad Men” will recall one of the final scenes of season 5 when Peggy Olson, newly departed from Sterling Cooper...
Three Rules for Attracting and Retaining Top Sales Talent
Once upon a time, business deals were sealed with a handshake and a person’s word. But in today’s business climate, sales organizations run on...
Lessons on Leadership from The Best Damn Band in the Land
I was lucky enough to attend the Ohio State vs. Nebraska football game at Ohio State last fall. It was a raucous affair in...
5 Mistakes to Avoid When Entering a Foreign Market
Willy Brandt, the former German chancellor, gave the best advice anyone selling to foreign markets can possibly get: “If I am selling to you,...
Stephen Covey Is Gone, and I’m Not Feeling So Good Myself
I love Stephen Covey’s book, “The 7 Habits of Highly Effective People.”
The book’s subtitle is “Powerful Lessons and Personal Change.” Amen. What I most...
