Product Review – January-February
If StubHub had not already laid claim to its Ticket Oak anthropomorphized mascot, the gift card industry would be a perfect fit. The utility...
How far we’ve come; how far we can go
In researching our cover story topic, we discovered Funnelholic.com, a fun and insightful B2B blog by Craig Rosenberg, an independent consultant based in Northern...
Bots Rule
Read the online conversations regarding marketing automation and it quickly becomes apparent that different companies have vastly different comfort levels regarding their use of...
The 3 conversations that follow feedback
Three conversations follow negative feedback: excuse, denial and/or tell-me-more.
Dan Rockwell, who comments regularly on leadership at leadershipfreak.wordpress.com, explains:
Excuse-conversations blame. Everyone who says, “It’s not...
How to lead without making decisions
The corner office is a bastion of great leadership ideas, which is why The New York Times has a regular Q&A feature of the...
Where technology will take your next off-site
Technology continues to impact the look and feel of off-site meetings. If you’re still debating the appropriateness of live tweeting at your conferences or...
Total business travel spend and group travel both expected to grow
Business travel spending growth slowed through the tail end of 2012, but the forecast for 2013 is more positive, provided there is a continued...
Growth through branding
Every company is a brand, even if it doesn’t do any outright branding activity,” write brothers Philip and Milton Kotler in their new book,...
Tools for Building Brand
Marketers can draw on many tools to win attention and create preference in the target market. The choice they make depends on the relative...
3 common sales and marketing messaging myths busted
Have you ever watched Discovery Channel’s MythBusters? In each episode, the hosts take urban myths and put them to the test. Using scientific methods,...
