3 E-mail Marketing Mistakes to Avoid
E-mail is a powerful marketing tool. That said, the full benefits of e-mail marketing are only truly realized when it’s used as part of an overall...
Who Are You After?
Business-to-business (B2B) companies are placing even greater emphasis on sales leads prospecting as a result of uncertainty over the global economy and evolving buyer...
A deeper look at sales training provider capabilities
When evaluating a potential sales training partner, there are a host of considerations and trade-offs. Best practices in evaluating sales training companies shows us...
IMRA iPad Winner Drawn
Becky Sawicki (right), senior sales & marketing manager at Jura-Capresso, won an iPad 3 presented by Sales & Marketing Management magazine account executive Lori...
What Happens When You Lead By Example
“I have people who will run through walls to get something done for Jerry.”
-- Pete DeRaps, area merchandizing manager, Sure Winner Foods
If you wish...
Three steps to increased innovation
Innovation and new ideas can’t just come from corporate leaders or the executive level.
Innovation must be an “all in” proposition, says business innovation consultant...
Inbound Marketing Leads: Better Payoff, Less Cost
Among companies with outbound marketing-dominated strategies — those that spend more than 50 percent of their lead-generation budgets on outbound marketing channels — the average CPL was $346...
The Mind Plays Tricks on Salespeople
The sales prospect is really friendly. He always comes to the phone when you call and when you visit, he gives you a warm...
What sales really needs from marketing
Before she became a leading sales coach, author and consultant, Jill Konrath was a regional sales rep for a major computer maker whose office...
Better meetings through technology
If you want to start your meeting with a twist that will raise some eyebrows, Jon Petz recommends trying this: “Hey everyone, please make...
