Pricing Strategies
By BILL HUYLER
In today’s economy, B2B companies are grappling with the challenges of protecting market share, maintaining margins and cutting costs, all while balancing...
Now I Are One
By RICHARD A. PLINKE
Editor’s Note: This is the last installment of a 10-part series of excerpts from Richard A. Plinke’s upcoming book, “How to...
Customer-Centric Marketing Requires Multiple Channels
By ERIC BOOTHE
With nearly 80 percent of U.S. households connected to the Internet, it’s no wonder that the ability to market through multiple channels...
Overestimating and Oversimplifying Branding Efforts
By NEIL MAHONEY
In last month’s article we discussed the several steps you must take to do an effective positioning analysis:
Identify your top two or...
How to Increase Meetings and Events Business
By JOAN KING
In the hospitality industry, sales and marketing staff are under increased pressure to compete for – and retain – meeting and events...
How to Sell the Plague: Down and Out Part 2
By RICHARD A. PLINKE
Editor’s Note: This is the ninth installment in a 10-part series of excerpts from Richard A. Plinke’s upcoming book, “How to...
Marketing Asset Management Grows Up
By SCOTT RICHARDSON
It starts with the realization that it would be useful to exchange data between your company’s marketing systems and your enterprise resource...
NetWeaving – A Way to Be Invited to the C-Suite (Part II)
By BOB LITTELL
Editor's Note: This is part II of a two-part article. You can read the first part here: https://salesandmarketing.com/article/selling-c-suite-meets-netweaving
NetWeaving is a Golden Rule...
Down and Out (Part 1)
By RICHARD A. PLINKE
Editor’s Note: This is the eighth installment in a 10-part series of excerpts from Richard A. Plinke’s upcoming book, “How to...
Selling to the C-Suite Meets NetWeaving
By BOB LITTELL
A year ago, I was fortunate to meet Steve Bistritz, who lives in the Atlanta area like I do. Steve and his...
