Would You Diagnose Your Own Disease?
By Shelley Hall, principal, Catalytic Management
Cut to TV commercial. Man is sitting at his kitchen table with a knife in front of him and...
Guide to Online Marketing Management
By Frank Defino, Jr., vice president and managing director, Tukaiz
The Internet and mobile technologies are triggering an explosion in all types of messaging media....
Sales Rep Performance: You’ll See It When You Believe It
By Thomas K. Connellan
In an ancient Greek myth, a sculptor named Pygmalion creates an ivory statue of the ideal woman and is so taken...
Case Study: BNSF Logistics and SugarCRM
Springdale, AR-based BNSF Logistics, LLC, provides dynamic, value-added transportation services to customers around the globe. Its vision is to establish BNSF Logistics as the...
Cloud Computing for Streamlined Sales and Winning Deals
By Audrey Spangenberg
There’s money in the clouds, and manufacturers of all sizes are making the big grab—especially when it comes to streamlining sales processes,...
Training New Hires for Competitive Advantage
By Tom Cunningham, vice president, Talent Management; Dorman Woodall, director; Willard Scott, program manager, Sales; Paul Wheaton, learning consultant, SkillSoft
Because sales performance is linked...
Stick With the Sales Status Quo at Your Peril
By Phil Krohn, vice president, Sales, West Business Services
For many businesses, it’s time to do some serious re-thinking about the field sales model they...
Deadly Sins: How the 1-Minute Management Mentality Crippled Marketing
By Neil Mahoney
The “1-Minute Manager” is a fine book with a lot of valuable suggestions for improving business operations—BUT it encourages thinking and attitudes...
Capitalizing on the Massive Shift to Online Advertising Spend
By Roman Lenzen, director of analytics, Quaero
It’s time! Online ad spend is predicted to reach $100 billion in five years, up from a predicted...
Value Stream Mapping Your Sales Process Delivers Efficiency and Profits
By Shelley Hall, principal, managing director, Catalytic Management LLC
Sales executives consistently are told to “build or rebuild your sales process to match your customer’s...
