Global Ad Spend Still Down, but Showing Signs of Improvement
As the global economy begins its turnaround, the global advertising market is showing signs of improvement. According to Nielsen's Global AdView Pulse, which reports...
AMC Becomes Platinum Partner
Access Marketing Company (AMC), a provider of digital marketing consulting services, has been awarded Net-Results Platinum Partner status. Net-Results is a marketing automation and...
Intellio Debuts VisiScanner Solution
Intellio has launched its VisiScanner software solution, providing detailed statistical data about visitors to retail outlets and the target audience of offline display media,...
Market2Lead Debuts Call Center Module
Market2Lead, a provider of marketing automation software and services, has released version 4.04 of its software. The new edition includes a call center module,...
Who’s News in Sales and Marketing
Fine Named Direct Brands President, CEO Deborah Fine has been named president and CEO of Direct Brands, direct marketer of books, DVDs, and recorded...
Ballantine Announces New Clients
The Ballantine Corporation, a family-owned direct marketing company, has announced the addition of Incisive Media, Trinity Solar, Subco, and EF Education to its client...
Really Simple Systems Launches E-Mail Solution
Really Simple Systems, a UK provider of hosted CRM systems, has announced the availability of its DribbleMail mass-emailing solution. Built into Really Simple Systems'...
The More Affluent and More Urban are More Likely to use Social Networks
If you're in the U.S. and are using a social network like Facebook, MySpace or LinkedIn, chances are you're more affluent and more urban...
Case Study: Better Business Bureau’s Data-Based Marketing
The Better Business Bureau of Central, Northern, and Western Arizona (BBB) faced a significant challenge: A data analysis to identify critical trends and behaviors...
SlideRocket Targets Sales and Marketing Audience
SlideRocket has announced the release of its namesake presentation platform's Sales & Marketing Edition. The new version includes such functionality as enterprise-level sharing, permissions,...
