Closing the Gap Between Sales and Marketing Starts With Better Communication
Successful and repeatable sales processes hinge on the alignment of your organization’s sales and marketing functions. In fact, when sales and marketing are aligned,...
Mobile Marketing Tips for Small Business
Be honest: what’s the first thing you do in the morning?
Probably, you silence the alarm, curse the gods that invented work, and check your...
How to Win the Talent War: Women in Sales
The war for top-performing sales talent has begun. By 2026, the number of open sales positions is projected to grow by more than 3...
How to Use Your Social Media Channel for More Sales
Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for...
The Dos and Don’ts of Engaging Your Lead in Person
We’ve all been caught in a tricky text thread, the kind where you absentmindedly respond to a friend’s question with a simple “OK” and...
Engaging B2B Customers Through Immersive Experiences
In today’s experience economy, more and more consumers prioritize doing over having. That includes all generations, not just millennials, as recent surveys indicate nearly...
6 Steps to Improve Your Go-To-Market Maturity
What defines a mature go-to-market model in B2B companies? Is it having a growth strategy focused on new market segments? Does it depend on...
What Successful Cold Email Campaigns Have in Common
Landing sales meetings from a cold email exchange takes persistence and a data-driven approach to crafting the right messages and responses. For example, did...
7 Ways to Use Facebook to Help Your Business
Facebook marketing is a must for any business that wants to achieve marketing strategy goals. Using Facebook allows you to improve customer service, reduce...
Sales Enablement Defined
Recently, I had the honor of being asked by the Sales Enablement Society (SES) to offer my definition of sales enablement as an alternative...
