Virtual Shopping, Real Results
Despite the flash-in-the-pan success of virtual reality mediums like Second Life, marketers are flocking to VR—for research purposes. Computerized store simulations—in which consumers...
Survey: CMOs Unhappy with Digital
CMOs see digital as the medium of choice in this economy, but aren't getting what they want out of it, according to a new...
Growth Slows For Health and Wellness Sales
Last week, my colleague Tom Pirovano wrote about how the economic downturn has slowed the growth of organic products to almost a standstill. ...
Does Your Brand Have Value?
Value. It's a word you hear tossed around quite a bit in this economy, but not one that applies to every brand, according...
Superbrands Feature: The Evolving CMO
Late last year, after the market crashed, Victoria Treyger took a close look at Google search results and surmised that consumers had shifted away...
Stop Blaming the Economy!
Three tough questions for winning more business in today's soft market.
KFC’s CMO Gets Grilled on Chicken Fiasco
Do you think KFC's grilled-chicken giveaway back in May was handled in a haphazard fashion? KFC CMO Javier Benito agrees, but places the blame...
Filling the Gaps of Your CRM
In a company where customer satisfaction and customer loyalty are important tools for feeding ongoing sales growth, a full-featured CRM is a must-have. Not...
Exclusive Research: Gadgets Work Magic for Meeting Planners
"I don't know what people used to do before cell phones were invented!" mused Debbie Ricciardelli, CMP, a New York-based consultant for Tupperware." It's...
Case Study: How CDW Trains Sales Managers for Success
Successful sales managers must be able to manage both the business and the team, as well as be able to prioritize their own requests....
