Practice: The Third Dimension of Brand
Walk into any Marketing 101 class, and you’ll discover that “brand” is almost always taught in two dimensions. Sure, everyone knows that the act...
The Four Ps are a No Brainer, but Don’t Underestimate the Importance of the...
Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure the target...
The Way I See It: Getting CMOs to Step Up
Here's a decidedly sobering fact to ponder: Chief marketing officers have the shortest tenure of any business executive. And with a recession in full...
Five Tips for Fearless Business Travel
Terrorism, along with the general economic downturn, has exponentially increased costs for airline flights, rental cars, lodging and food have all contributed to a...
Are Web-savvy Competitors Redirecting Your Customers?
The Internet can be a phenomenal marketing tool for your business. But it's also a tool for competitors who may—unbeknownst to you—be using your...
Case Study: Constellation Energy Improves its Prospects
Forrester analyst Laura Ramos may have said it best. In a report entitled "Why B2B Sales Teams Need Marketing Portals," she made the following...
Boost Productivity, Customer Satisfaction with Mobile Solutions
Customer satisfaction is important across all retail channels, but it's even more important for c-stores, due to the small amount of time they have...
Confessions of a Scam Artist
Dear M., It was so good to hear news of you. I saw you quoted in a trade magazine, a week old, smuggled into...
Cold Calling Lives
If you are anything like me, you are sick and tired of hearing reports that cold calling is dead, especially when as part of...
Study Gauges Changing Roles of Women
NBC Universal is conducting a major study that will gauge how the changing roles of women in society are affecting female consumer behavior. ...
