Carat Reduces ’09 Ad Forecasts
Aegis Group's Carat said today that both global and U.S. ad spending would be substantially worse for full-year 2009 than it had previously forecast....
In a Crisis? It Might Just Help to Spend
When Keller Fay Group conducted research on consumer sentiment toward the financial sector back in the fall and winter of 2008, the data surprised...
Shops Restructure Ways to Go Local
The major media agency networks are taking steps to reinvent the $5.5 billion local buying process as they seek better leverage and efficiencies in...
TiVo Inks Measurement Deal With Web Giant
Google has signed a license agreement with DVR company TiVo that enables the Internet search provider to integrate TiVo set-top-box viewing data into its...
No Miracles on 34th Street
With recent forecasts from three firms -- Retail Forward, Deloitte and Adweek parent Nielsen -- concluding that gift giving this year will roughly be...
Modest Ad Growth Ahead
For the global advertising economy, the worst of the recession appears to be over, although a full recovery will take years, not months, according...
Integrated Media Plans Face Obstacle Course
For all the talk of how critical integrated media strategies are to marketing success, a new survey concludes advertisers could be doing a better...
Survey: Gays, Lesbians More Likely to Make Tech Purchases
Are homosexuals more tech savvy than the rest of the population? New research from WPP's Mindshare suggests that might be the case. With...
Frugality Is the New Black
Parents and families are shifting to a new value system where keeping up with the Joneses is out and teaching the kids about responsible...
Mobile Media Usage Soars, Opens New Vistas for Marketers
One out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG's Universal McCann and...
