Frugality Is the New Black
Parents and families are shifting to a new value system where keeping up with the Joneses is out and teaching the kids about responsible...
Mobile Media Usage Soars, Opens New Vistas for Marketers
One out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG's Universal McCann and...
More Marketers Use Social Media, Survey Says
Social media has gained significant traction this year as a marketing tool, according to a new survey from the Association of National Advertisers, BtoB...
NBC, AmEx ‘Shine a Light’ on Local Business
NBC Universal and American Express have struck a deal, more than a year in the works, on a new multimillion dollar, cross-platform, integrated marketing...
Adding Video to Print Ads
In a bid to generate maximum buzz leading into the fall TV season, Omnicom's OMD has paired two of its clients -- CBS and...
“Mission” Impossible? Define Your Performance in Actionable Terms
Some mission statements are deliberately designed to be so broad, vague and socially desirable that it is impossible to be against them. Their purpose...
The Top 10 Dumb Sales Questions During a Bad Economy
These are tough economic times, making the job of an executive sales leader even harder than usual. Needless to say, the last thing you...
Technology: Customer Awareness
A growing divide is emerging in the retail industry, a divide between two classes of retailers: those that are customer-aware, and those that are...
How to Turn Failure Into Success
We have all experienced failure at some time or another. For one person, it might be botching an important job interview, for another, it...
Communicating Your Value in a Tough Economy
In the lifecycle of a client engagement, there are multiple opportunities to communicate your value to a client. In fact, before you've even started...
