Direct Mail: An Important Part of an Advertiser’s Media Mix
Done correctly, direct mail is a strong component of an advertiser's media mix. A critical first step of any successful direct-mail campaign is an...
Offline Media Impact on Online Advertising
Looking back as few as 15 to 20 years ago, the majority of people answering a direct-response ad simply called the phone number provided....
Dow Jones, ‘Wall Street Journal’ Introduce Professional Editions
Dow Jones & Co. is taking a direct aim at Bloomberg by launching a new online service for business professionals looking for in-depth information...
Effectively Assessing Sales Opportunities
Most salespeople would jump at the chance to close more business without doing more work. And yet, they don't seem to want to take...
Does Monster’s Index See a Turnaround in Help-Wanted Declines?
The decline in online help-wanted postings is slowing, according to the Monster Employment Index. In October the index increased one point, compared with September,...
Behavioral Targeting
Although behavioral targeting has become a popular topic lately, it is not a new idea. Behavioral targeting identifies the behavior of an individual online,...
Guest Column: How to Access Executives in Tough Times
According to research from my book, "Selling to the C-Suite," the most effective way to gain access to CXOs is through a recommendation from...
Report: Promotional Products Sales Shrank 7 Percent
It's official: Every advertising channel has been impacted by the economy. The Promotional Products Association International (PPAI) revealed in its annual study that sales...
Study: Being Green More Valuable than Price
Although some recent consumer research indicates that you'll still need a crowbar to pry open the majority of shoppers wallets, the ORC Guideline reports...
Study: Consumers Prefer E-mail Marketing
When it comes to receiving a digital marketing message, e-mail is consumers' first choice, according to new research from Epsilon, a permission e-mail marketing...
