Study: Being Green More Valuable than Price
Although some recent consumer research indicates that you'll still need a crowbar to pry open the majority of shoppers wallets, the ORC Guideline reports...
Study: Consumers Prefer E-mail Marketing
When it comes to receiving a digital marketing message, e-mail is consumers' first choice, according to new research from Epsilon, a permission e-mail marketing...
Income Gains Fuel Consumer Spending
Retailers will be giving thanks this Thanksgiving for consumers gaining some extra green. According U.S. Bureau of Economic Analysis’ latest monthly report, income increases...
Employers Cautious as Unemployment Rates Level
The cold weather seems to have slightly frozen the unemployment slide in November, according to the monthly U.S. report issued this morning (Dec. 4)....
Wal-Mart, Target Top Value Brands
When consumers think of value, they think of Wal-Mart, Target and Sony, according to a new study from the Integer Group and M/A/R/C Research.
Drawing...
Deloitte: Consumer Spending Continues to Grow
As the holiday season hits its stride, consumers are poised to spend, per Deloitte’s Consumer Spending Index released today (Dec 9). The Index, which...
AOL Search Boasts Highest Click-Through Rates
AOL search users are more likely to click on ads than any other major search engine. According to research released earlier this week by...
Unemployment Hits 10.2 Percent
Recent economic gains in consumer spending were shadowed with the news that unemployment hit 10.2 percent nationally. The U.S. Bureau of Labor Statistics reported...
Carlson Marketing, PayPal Team for Rewards
Carlson Marketing has partnered with PayPal to expand its consumer reward options. The deal, announced last week, offers Carlson’s client loyalty and engagement participants...
After Acquisition: What’s Next for Carlson and Groupe Aeroplan?
While Carlson Marketing's acquisition by Groupe Aeroplan last week made a few industry waves, clients and competition should not expect any sweeping changes--at least...
