53 Percent of Employers Plan to Hire Over Next Year
A majority of U.S. employers plan to hire within the next 12 months, according to a new study released today by CareerBuilder and Robert...
The Truth About E-mail Marketing
You know how it goes. You settle into a nice dinner with your family or have just tuned in to the season finale of...
Survey: Healthy Snacks Hard to Find in Workplace
Keeping waistlines trim has always proven to be a difficult task for many, but it’s even more challenging for those in the workplace. ...
Consumers Lean on Loyalty
Retailers are finding a silver lining to the recession’s dark cloud: loyalty program participation is growing. Participation in rewards and loyalty programs...
Boomers Present Growth Opportunity
The outlook for the consumer packaged-goods industry gets better with age, according to a report from IRI. While other segments have struggled, the...
JetBlue’s Loyalty Program Gets a Lift
Recognizing consumers' frustrations with many frequent flier programs, JetBlue is beefing up its TrueBlue loyalty program this fall. Instead of rewarding consumers with points...
Double Your Income by Warming Up Those Cold Calls
Salespeople are under a lot of pressure to win new business. This fact hit home a few weeks ago when I spoke to a...
Creating a Diversified Marketing Mix Is Key
Developing a diversified marketing mix is crucial to the success of any advertising campaign. One marketing medium does not have a broad enough reach...
Recalls Aren’t Just for Americans Anymore
Gate 28, Heathrow Airport. I am sprinting through a short transfer on my way to Mumbai. The phone rings. The reporter swiftly asks...
Shareholder Meetings Raise Remote Conference Use
The use of virtual conferencing technology within shareholder and investor meetings and conferences is increasing, in some cases reducing the size of physical meetings...
