Recalls Aren’t Just for Americans Anymore
Gate 28, Heathrow Airport. I am sprinting through a short transfer on my way to Mumbai. The phone rings. The reporter swiftly asks...
Shareholder Meetings Raise Remote Conference Use
The use of virtual conferencing technology within shareholder and investor meetings and conferences is increasing, in some cases reducing the size of physical meetings...
Travel Industry Trying To Assess ROI
The National Business Travel Association and the U.S. Travel Association recently released studies that measure the return on investment of business travel and indicate...
Most Buyers See Growing 2010 Travel Spend, Says NBTA Survey
More than half of the 180 travel buyers in an NBTA member survey released today project their travel spending to increase in 2010, while...
New Nokia Global Travel Policy Balances Work, Life, Savings
Nokia in June rolled out a new global travel policy focused on striking the proper employee work/life balance while also significantly paring travel spending....
Groupe Aeroplan Completes Carlson Marketing Buy
Canada-based loyalty management company Groupe Aeroplan today announced the completion of its acquisition of Carlson Marketing, marking the official severing of parent company Carlson...
Networking and Selling Using Body Language Secrets
Networking events. Association meetings. Conferences. Regional meetings. Trade shows. Each of these events represents an opportunity for you and your company, whether you want...
How to Maximize Marketing ROI with a Marketing Portal
Marketers are overwhelmed and under-budgeted. That's not news—it's a given in this economy. But what if marketers had a way to calculate the ROI...
Marketers Must Understand Customer Value to Make Segmentation Pay
It sounds un-egalitarian, but some customers simply are more valuable than others. In fact, at most companies about a third of the customers aren't...
Smart Marketing: A Prescription for the C-Suite
The doctor is in. And after an examination, we find the patient can only see things that are close and immediate. Long-term goals appear...
