Travel Industry Trying To Assess ROI
The National Business Travel Association and the U.S. Travel Association recently released studies that measure the return on investment of business travel and indicate...
Most Buyers See Growing 2010 Travel Spend, Says NBTA Survey
More than half of the 180 travel buyers in an NBTA member survey released today project their travel spending to increase in 2010, while...
New Nokia Global Travel Policy Balances Work, Life, Savings
Nokia in June rolled out a new global travel policy focused on striking the proper employee work/life balance while also significantly paring travel spending....
Groupe Aeroplan Completes Carlson Marketing Buy
Canada-based loyalty management company Groupe Aeroplan today announced the completion of its acquisition of Carlson Marketing, marking the official severing of parent company Carlson...
Networking and Selling Using Body Language Secrets
Networking events. Association meetings. Conferences. Regional meetings. Trade shows. Each of these events represents an opportunity for you and your company, whether you want...
How to Maximize Marketing ROI with a Marketing Portal
Marketers are overwhelmed and under-budgeted. That's not news—it's a given in this economy. But what if marketers had a way to calculate the ROI...
Marketers Must Understand Customer Value to Make Segmentation Pay
It sounds un-egalitarian, but some customers simply are more valuable than others. In fact, at most companies about a third of the customers aren't...
Smart Marketing: A Prescription for the C-Suite
The doctor is in. And after an examination, we find the patient can only see things that are close and immediate. Long-term goals appear...
Smart Marketing: The Customer Conversation
Can we all agree that there is something to what we call the customer "relationship," something that has a lot to do with revenue...
So Many People, So Many Doors – Successfully Navigate with a Sales Map
Challenge:
When trying to access the right people in an organization to advance your sales efforts, you may struggle to chart a successful course. Maybe...
