Smart Marketing: Closing the Marketplace to Open Opportunity
To dramatically increase your marketing results and ROI, I'd suggest a change of scenery. My recommendation: Move from an open market to a closed...
How to Build Customer Loyalty Simply by Making and Keeping Credible Promises to the...
It is no wonder that very few companies enjoy customer loyalty nowadays. Consumers are skeptical of company promises. A "new" product is not really...
Smart Marketing: We Need Sales Today (Or There’s No Tomorrow to Worry About)
These are the times of great gnashing of teeth and rending of garments. For many, the wolf is huffing and puffing at the door....
Five Marketplace Implementation Lessons
Former president Lyndon Johnson understood that. He often told a story of a man who had applied for a job as a flagman at...
Smart Marketing: The Privacy Policy—A Window into Your Customer-Centric Soul
I believe that customer care is the defining competitive differentiator of the future, beginning right now. Let me take a step back. The...
Smart Marketing: To Opt-In or Opt-Out (That is the Question)
Opt-in or opt-out. It's as basic as it gets. Yes or no. Polar opposites. The choice is central to marketing strategy. The question...
Smart Marketing: The Wise Trolls Under the Bridge, Part 1
I don't get it, but there seems to be a line of thinking that customer care is just about the call center. You know,...
The New Retirement Plan: Perpetual Work
Americans will be working farther into retirement age than before, according to a new Financial Literacy poll conducted by Princeton Survey Research Associates on...
Challenger: Only 62 Percent of Companies to have Holiday Parties this Year
Things may be a little less merry at the office this year. According to the annual Holiday Party Survey by Challenger, Gray & Christmas,...
Maritz-Synygy Partnership Brings Together Cash and Non-Cash Rewards
Maritz hopes that cash and non-cash rewards can get along. The incentive giant has partnered with sales performance software company Synygy to offer a...
