Using Predictive Analytics to Define the Leads That Matter
Defining leads that matter is key to any sales and marketing strategy, but how do you pinpoint those golden customers? After all, it may...
Applying the 4-Drive Model
Kurt Nelson recently leveraged the 4-Drive Model with a global pharmaceutical firm that needed to revamp their sales incentive trips. The firm historically offered...
5 Simple Choices That the Best Sales Managers Make
Many people think sales management is complicated and mysterious, that there's some unknowable process to becoming a great sales manager, or that great sales...
How To Boost Client Retention – Without Customer Service or Account Reps
It’s well-known that keeping customers is much more cost-effective and profitable than securing new clients. Harvard Business Review estimated that customer acquisition is 5...
3 Ways Customer Data Can Increase Workplace Efficiency
Contact center employees have one aim: using the information at their disposal to solve a customer’s problem. Companies provide these workers with data, contact...
3 Secrets to Setting Sales Meetings with the C-Suite
Breaking through and setting sales meetings with C-suite buyers is tough. They’re off-the-charts busy, bombarded with sales messages, and gatekeepers keep them well insulated.
Yet,...
Why Fear Is Holding Back Your Sales Performance and Your Gut is the Answer
When I sell, there's usually something nagging at my conscience that I'm avoiding. I start the day and there's someone I'm afraid to call....
7 Secrets for Better Digital Marketing Content
Business in contemporary time has taken a digital direction. Firms are quickly loosening their grip on traditional modes of marketing such as billboards. They...
Why Your Own Business Should Be Your Next Client
Every business has moments on its journey when it’s time to reflect on past achievements, and think about what the future holds. These are...
What is Your Company’s DNA?
Who are you as a company? And why do you matter?
Two simple questions and quite possibly the two most important ones that business leaders...
