Media Training: The Most Important Thing You’re Not Doing
When it comes to representing your company through the media, it's simply not good enough to perform well—it's critical to inform, persuade, and "entertain"...
Want to “Get” Marketing? Talk to a Rock Band
There are literally endless ways businesses, personalities, civic leaders, and others utilize marketing and public relations. By way of offering some practical and humorous...
How I Lost Millions Because of Incomplete BasicVisual InAdvance Programming
This is an excerpt from "The Eureka! Enigma." Selling America In 1979, I decided to leave the UK. I had set my sights...
Marketing Lowdown: Five Steps To Better Retail Displays
A recent poll asked average Americans which of their five senses they would least be willing to lose. The result? Overwhelmingly, the eyes have...
Marketing Lowdown: Golf is Big Business
In recent years, golf courses have sprung up like weeds as Baby Boomers exchange their basketball and racquetball shoes for lower-impact footwear. Equipment sales...
Marketing Lowdown: Humor Me
Victor Borge, the great Danish comedian, once said, "The shortest distance between two people is a laugh." Humor has a way of cutting...
Marketing Lowdown: The Free Lunch Does Exist
Yes, there truly is such a thing as a free lunch. As a matter of fact, it's right there on your computer. ...
Marketing Lowdown: Quality, Service, or Price—Pick Any Two Out of Three
It happens all the time: Your customer wants it yesterday, he wants it perfect, and he wants to pay next to nothing for it....
Marketing Lowdown: Differentiation
Everyone's looking for a way to differentiate his product from his competitors'. Whether it's the bigger this, the faster that, or the longest lasting...
Marketing Lowdown: Selling Relationships
Good service is the key to long-term relationships. A "revenue seller" doesn't care about his customers. He only cares if they are qualified to...
