BzzAgent Goes Social With BzzScapes
BzzAgent, a word-of-mouth media network with 550,000 consumer volunteers, is finding a new way to get the word out. The company here has...
Beyond the Click-Through
Search your childhood memories and see if you remember the brands you grew up with. How many of them still exist today? No doubt,...
Dell to Pay $4 Mil. in Settlement Over Deceptive Ads
Dell agreed to pay $4 million in restitution, penalties and costs to resolve charges of "fraudulent and deceptive business practices that scammed consumers across...
Marketers Fight the D.C. Squeeze
Did you ever think the next sale of Trojans or e.p.t. would help fund President Obama's healthcare reforms? While Congress has backed off on...
Case Study: Marketing Results Even Sales Can Love
According to a recent Aberdeen study, economic pressures are prompting companies everywhere to reassess their marketing budgets. Companies want to compare results against spend,...
Marketing on $700 a Year
Last month, Intuit, the personal finance software firm that owns Quicken, paid $170 million in cash for Mint.com, a two-year-old personal finance site with...
The Hispanic Market Is Set to Soar
Hispanic Americans continue to grow in number at a rate four times that of the general population, with the 2010 Census expected to show...
Will Growing Mobile Web Help New Phones Take a Bite Out of Apple?
Fueled by the expansion of smartphones and the availability of unlimited data packages, the global mobile internet market grew 74 percent between Feb 07...
Using the Recession as an Opportunity
A primary theme of the high-energy general session on Day Two of the Nielsen Consumer360 conference was encouraging attendees to use the current recession...
Selling to the C-Suite: Code for Selling to Execs (Part 1)
Thirty years ago, Neil Rackham changed the sales profession with SPIN Selling's research into how top sellers and managers create repeatable success. Next month...
