Sales Training in India: Setting the Pace
India's sales culture has traditionally been very relationship-based, but as the country's business landscape becomes more competitive, companies are turning to sales training and...
Selling to the C-Suite: When to Time the Executive Call (Part 2)
In last month's excerpt from "Selling to the C-Suite," the book's authors, Nicholas A. C. Read and Stephen J. Bistritz Ed.D explained the value...
Signs of Economic Recovery Evident, but Global Consumers Still Not Ready to Loosen Purse...
With an increasing amount of global buzz proclaiming the emergence of an economic recovery, the latest edition of the Nielsen Economic Current shows definite...
Within Ad Supported Media, Broadcast Radio Reach is Second Only to Live Television, Study...
A Nielsen analysis of a media use study conducted by the Council for Research Excellence (CRE) found that 77% of adults are reached by...
The Five Misconceptions of Selling
I've noticed something about selling that doesn't apply to any other profession: Everyone wants to sell. Every accountant, school teacher and engineer—especially engineers—fashions himself...
Guest Column: Making Industry Changes Work for You
Like a race car driver passing the competition and accelerating into the last lap, sales organizations need to remain sufficiently quick and nimble in...
Nielsen, DataLogix Partner for Better Online Ad Targeting
The Nielsen Co. has joined forces with the Westminster, CO-based direct marketing firm DataLogix in a partnership that the research giant believes will go...
Microsoft Unveils Major Redesign of MSN Portal
Microsoft’s Web portal MSN will on Wednesday (Nov. 4) unveil its most significant redesign in a decade, as the company looks to increase engagement...
AT&T Sues Verizon Wireless: Updated
AT&T filed a lawsuit this week against Verizon Wireless over its series of allegedly misleading ads carrying the tagline “There’s a map for that.”...
War Between AT&T and Verizon Escalates
Late on Monday (Nov. 16) Verizon filed a motion in the Northern District Court of Georgia aimed at countering AT&T’s recent lawsuit over Verizon’s...
