Social Sites Not as Video Ad Friendly as Content, E-mail
Digital media buyers may want to think twice about where they place online video ads—as social networking and gaming sites don’t measure up to...
MySpace to Feature ‘New Moon’ Takeover Ads
A giant wolf and a slew of brooding, pale, chiseled-ab-boasting teenagers are set to take over MySpace. The News Corp.-owned social networking site...
Report: For Display Ads, Smaller Is Better?
When it comes to effective Web ads, integration is more powerful than "in your face," at least according to a new report issued by...
NYT Explores Twitter Search Products
The New York Times Co. has big plans for Twitter. The venerable news organization is exploring plans to build search products that can...
Social Media Lessons from Ashton Kutcher
Facebook has its first hit series—courtesy of Ashton Kutcher. The short video series KatalystHQ has been viewed by 9 million unique users since...
Mobile Internet Usage Up, Nielsen Study
Mobile Internet usage is growing exponentially--undoubtedly boosted in large part by smartphones like the iPhone. However, despite the hype surrounding the segment, just a...
Microsoft Targets BlackBerry, iPhone Crowds
Microsoft claims it has developed a new line of mobile phones, which will satisfy both business-focused BlackBerry users and the entertainment/social media-oriented iPhone crowd....
Online Ad Market Close to Bottoming Out?
The online ad market is close to bottoming out, according to new report issued by industry tracker eMarketer. The research firm, which amalgamates...
A Smarter Share Button for Facebook
Facebook is looking to make it easier for media companies and apps developers to track just how viral their content is on the social...
Online Publisher’s Association, comScore Team Up to Release Huge Study on Online Ads
In a desperate fight against a performance-obsessed advertising culture, and facing an anemic market for display ads, the Web publishing world is fighting back....
