A New (Full-Page) Look for Online Ads
NEW YORK David Payne wants to radically alter what online ads look like and how they get sold. And he's recruiting some of Web...
$200 Mil. Infusion for Facebook
Facebook has received a $200 million investment infusion from the European firm Digital Sky Technologies, placing the company’s value at $10 billion, said Facebook...
The Seven Levels of Benchmarking
Best practices benchmarking occurs when one organization takes another organization’s best operating practices and makes it their own. But doing this requires knowledge of...
Why Search Marketing Is Important…and Difficult
Search marketing. Perhaps you've heard this term kicked around, but you don't know what it means. Or, if you do know, you don't know...
Cost Savings Innovation in a Downturn
Manufacturers are feeling the pinch in demand in many categories as a result of consumers' tightening wallets. As many also face increasing costs in...
Relationships: The Power of Online Social Networking
Real estate marketing, be it at the corporate, property or personal level, has always relied heavily on relationships. As we know, people...
Building a Better Mousetrap isn’t Enough
Build a better mousetrap, Emerson once wrote, and the world will beat a path to your door. But while no one's disputing Emerson's contribution...
Manufacturers’ Corner: The Myths and Realities of Industrial Market Research
There is a lot of skepticism on the part of small and mid-size manufacturers (SMMs) about doing or using market research. Probably 90 percent...
The Customer Database: A Compass for New Clients and Markets
If you're committed to finding new customers or markets, or expanding your market share, then a well-designed customer database is an absolute necessity. ...
Manufacturer’s Corner: The Pitfalls of Shotgun Marketing
Shotgun marketing can be described as a sales-driven rather than a customer-driven strategy. It focuses on sales volume rather than profit, the needs of...
