The Second Hardest Part about Prospecting
The key to getting great meetings is consistency: consistency of methodology used to construct the reach-out, consistency of messaging pushed out to prospects across...
CMO/CFO Synergy: Creativity vs. The Bottom Line
At first glance, marketing and finance seem worlds apart. One is about creating elaborate, creative campaigns to entice consumers. The other is about reining...
Leveraging Mobile Video’s Marketing Promise
As marketers move toward more interactive campaigns, one rapidly growing market they should be giving serious attention to is mobile video. Why?...
Off the Cuff: How to Measure Key Barometers of Business Health
One of the main reasons Impressions asks me to write an online column is simply what I do for a living; I'm a full-time...
International Demand: The Market Share Mother Lode
The grim economic news flooding our ears and airwaves these days has less to do with floundering performances among U.S. industries, and much more...
Eight Pre-Recovery Marketing Tips
Despite sobering employment data, a number of economists are indicating the great 2008-2009 recession has bottomed out and things are poised to get better....
How to Get Real Value from Your A/B Test
Experienced marketers know offer and product testing should be conducted on a continual basis—what works today may or may not work tomorrow. The only...
Five Tech Tips for Boosting Your 2010 Marketing Efforts
If you're like most business owners, you find yourself looking at e-mails and text messages all day and night long. And that's just the...
Are You and Your Marketing Agency on the Same Page?
As the U.S. and world economies bump along the bottom, customers repeatedly ask their marketing agencies (among other vendors) to do more with less....
Sales Confidence: Have You Sold Yourself?
You will always be your number one customer. It's not the big account you service, nor is it the hot new prospect you just...
