Responding but Not Clicking
Clicking on an online display ad isn't the only way of responding to it, emphasizes a new iProspect report on a survey of Internet...
Maximizing Your Price: The Value/Benefit Equation
Price increases are currently occurring at a faster rate than we've seen in the U.S. economy for nearly 25 years. The driving forces behind...
Seven Stupid Customer Service Goofs That Chase Your Customers Away
During a recent visit to the doctor, I was reminded of just how poorly the medical profession treats its customers. I arrived...
Customer and Prospect Marketing: How Much is Too Much?
It's so tempting, isn't it? After all, sales are soft and marketers have to do more with less. Since you already have a substantial...
Should You Employ Twitter as a Marketing Tool?
At this stage of the game, odds are good you're at least somewhat familiar with Twitter. More nebulous, perhaps, is how you can effectively...
5 Laws Of Video Marketing
Say a prayer for the modern marketer. It seems like only yesterday when a marketing campaign that combined print and radio was considered exotic;...
Distrust of CEOs is Highest in North America
In good times and bad, polls in the U.S. find respondents looking askance at corporate CEOs as a group. But is opinion of big-company...
A Holiday-Shopping Rebound — Sort Of
You know times are tough when a report headlined "Holiday Cheer Makes a Comeback" goes on to report that the average number of gifts...
Even Luxe Buyers Expect Discounts
With affluent consumers joining in on the national skittishness about spending money during a deep recession, discounts have become a fact of life in...
Persuasive (or Not) as Celebrity Endorsers
With the Federal Trade Commission having recently tightened its rules on the veracity of celebrity endorsements in ads (and elsewhere), marketers will be paying...
