Good News, Bad News for Mobile Marketing
While mobile marketing is growing briskly, the pattern of consumers' engagement with it remains uneven from one demographic cohort to another. A BIGresearch study...
Hope for the Holidays?
If the pace of holiday shopping has been lackluster thus far, perhaps it's because consumers have been so busy answering pollsters' questions about how...
Marketing to Today’s 65-plus Consumers
Stick around for seven or more decades and you're apt to become the focal point of some stereotypes before you're done. In the case...
Are Consumers Cutting Back on the Cutbacks?
While cutbacks in spending have been the norm since the economy went haywire, some people have been cautiously backing away from those austerities. An...
Most Claim to Be Unswayed by Celebrities in Ads
When a celebrity does something noteworthy—dying, for instance—the news media wring as much content as they can out of the occurrence. The assumption is...
Consumers Say Recession Slogs On
Consumers are in no hurry to declare the recession over and done with, despite some positive (or, at least, less negative) recent economic numbers....
Small-Biz Owners Struggle to Stay Upbeat
Amid all the attention in the past year to mega-corporations deemed "too big to fail," it has been easy to overlook the travails of...
Holiday Forecasts Hold Out Some Hope
Coming so soon after last fall's near-collapse of the global financial system, the 2008 holiday-shopping season was doomed from the start. Now, with an...
When Should Xmas-Shopping Ads Begin?
It's becoming a holiday tradition in its own right: Consumers complain as marketers seem to start running Christmas-shopping ads earlier each year. So, when...
Banks Face Image Crisis
If a withdrawal of public esteem were enough to leave banks insolvent, the financial system would be in even deeper trouble than it is...
