It’s Getting More Difficult to ‘Buy American’
With flags waving, fireworks exploding and parades parading, it wasn't hard this past weekend to see that many Americans enjoy a display of patriotism....
Yet Another Survey Shows Marketers Cutting Budgets
It's something of a "dog still has its teeth sunk into man" story, but yet another study finds companies making cuts in their marketing...
Consumers Don’t Hate Ads After All, Survey Says
They may not quite be grateful for advertising. But consumers realize it pays the bills for much of the content they enjoy—and, for that...
Marketers, Public Disagree About Twitter
The advertising world is all atwitter about Twitter. A majority of the public at large, by contrast, hasn't even gotten sufficiently interested in Twitter...
More on the ‘New Normal’
That dread phrase "the new normal" rears its ugly head in a new Gallup survey on consumers' long-term outlook about their spending. Thirty-two percent...
Marketing to Today’s 65-plus Consumers
Stick around for seven or more decades and you're apt to become the focal point of some stereotypes before you're done. In the case...
Engaging Prospects, Growing Clients: A Time for Real Strategy
"Nothing new, thank you," your customer says. "Like most, we're cutting costs." But cutting a cost is something new. What is your client's...
Let’s Blame Advertising for the Economic Troubles
They haven't been hauled up (yet) before indignant committees in Congress to offer show-trial confessions, but ad-agency people are among the villains behind the...
How Will Downturn Impact Advertising?
If the recession doesn't kill advertising, maybe it'll make it stronge. At any rate, that's the glass-half-full way of interpreting the results of an...
Corporate Reputation Hits a New Low
Along with its decline in dollars-and-cents terms, the corporate sector has suffered a steep decline in public esteem. A Harris Interactive report released today...
