Rental Renaissance: How Trade Show Exhibitors Win on Display Options
Over the past few years, there has been a dramatic increase in the demand for exhibit rentals. One of the primary drivers behind this...
Leave Advertising Alone
That's not an overstatement. During a pullback, within an industry or across the broad economy, one instinctive reaction is to reduce or eliminate company...
Making Virtual Meetings a Real Success and a Lasting Initiative
As sales teams across industries grapple with controlling expenses, they often are scaling back on—and sometimes eliminating—large, in-person sales meetings. But all is not...
Editor’s Note: Network on ::a ::href=”http://www.smmconnect.com” target=”_blank”>SMMConnect.com::/a::
I'm a dyed-in-the-wool print journalist—I've been editing and writing for print magazines for the last 17 years. But SMM went solely online back in...
Survey: Rich Cut Back But Still Dig Media
Even America’s richest households trimming their spending plans, a new survey shows. Affluent consumers--defined as the top one-fifth of U.S. households who are responsible...
The Key to Cost-Effective PR and Marketing Campaigns
Executives in B2B and manufacturing markets are looking to slash costs to cope with the slumping economy. Having cost-effective PR and marketing campaigns is...
Five Ways to Create Successful Change in the Workplace
The failure rate of change initiatives crucial to an organization's success is estimated between 50 to 70%. Many common reasons for this failure rate...
The Changing Face of Marketing
We all know marketing departments aren't increasing resources, the current economy notwithstanding. In fact, marketers must not only do more with less, but also...
Show Me the ROI
Let's say your manager wants you to evaluate your current marketing campaigns in order to determine which are generating the most leads which are...
Integrated Marketing Boosts Trade Show Results
With the economic downturn taking its toll on marketing budgets, running an effective integrated trade show marketing campaign has become more important than ever....
