Bridging the Gap: Three Steps to More Actionable Customer Data
Is one of your priorities this year to better leverage your insights into customer and prospect needs? If so, you're not alone. With limited...
Bridging the Gap: Does Your Marketing Team Have the Right Stuff?
The Right Stuff, a 1979 book by Tom Wolfe, chronicled the sequence of events bridging the breaking of the sound barrier and the Mercury...
Bridging the Gap: Engaging Your Customers in Intelligence Gathering
In an environment where marketing budgets are being shredded, pipelines are shrinking, and the pace of change is faster than a speeding bullet, one...
Bridging the Gap: Astronauts, Fighter Pilots, and Air Traffic Controllers Needed
May and June signal the halfway mark of the year, the beginning of summer, and—of particular note—graduation. This year 900,000 people are expected to...
Bridging the Gap: In Pursuit of Lead Management
The Sales Lead Management Association and Velos Group recently published their annual lead management practices. The report revealed more than half of respondents (55.5...
Bridging the Gap: How to Leverage Ecosystem Maps
For many organizations, growth comes from entering a new market. Taken uninformed, however, this venture is fraught with risk. Knowing which buyers...
Bridging the Gap: Measuring the Value of Social Marketing and Media
Hardly a week goes by when you don't read or hear about social marketing or social media; so it's probably a good idea to...
Bridging the Gap: An Integrated Sales and Marketing Plan Provides Alignment Opportunity
I think we would all agree we are in challenging times. Companies are going to need their marketing and sales divisions, the two functions...
C-Suite Success: Do You Have PUC?
I am fortunate to work with some of the most successful businesses in the U.S., and gain daily exposure to many internationally. While there's...
Seven Steps for Improving Your Brand
You already know brand loyalty affects the bottom line, but did you know a stale brand can also influence it? Markets change. Priorities change....
