Auto Buzz: Toyota Has Strongest Online Advocacy
Toyota is tops when it comes to positive brand advocacy among major automotive brands, according to Nielsen Online's new "Brand Advocacy Quotient" research. This...
Visa Suits Up with NFL for Five More Years
Visa announced today that it has signed on as the exclusive payment service sponsor of the National Football League for the next five years....
Phones Top List of Most-Trusted Brands
Love your iPhone? You're not alone. Wireless handset makers have the most fiercely loyal consumer base of any brand category, according to the Brand...
Study: In-Store Marketing Beats Traditional Ads
In-store marketing is more effective than traditional ads, according to "The Elements Report" released today (Oct. 20). Nearly a third (32 percent) third...
Nielsen’s Whiting Joins MarkMonitor Board
Brand protection company MarkMonitor has named Nielsen Co. vice chair Susan Whiting to its board of directors. MarkMonitor offers services that help protect companies...
Nielsen: Consumer Confidence Bounces Back Globally
Consumer confidence is heading in the right direction, according to the latest "Nielsen Global Consumer Confidence Index." Worldwide, the index rose to 86 points,...
Why Best Buy’s CMO Sicced His Blue Shirts on Twitter
Q. What was the impetus for the Twelpforce? Barry Judge: The old model of we’re just shopkeepers, the doors are open and...
Q&A: Steve Bernstein Talks Shop
When it comes to shopper marketing, Steve Bernstein has an unusual background. In addition to serving as president of Bernstein-Rein which has worked with...
What’s Attracting Your Upscale Customers?
High- and middle-income shoppers are increasingly turning to dollar stores, according to Nielsen Company research presented today at Nielsen's Consumer 360 conference. ...
JVC Gets Turned on Again with the Darling Stilettos
JVC Mobile is pretty turned on by viral video. For the second year in a row, the brand has dedicated the majority of its...
