Word-Of-Mouth Marketing Spend Hits $1.5B
Spending behind word-of-mouth marketing hit $1.54 billion last year, according to PQ Media. While most traditional channels saw spending slow, spending behind w-o-m tactics...
Study: In-Store Sampling Inspires Repeat Purchases
It's no secret that sampling programs can get people to try and occasionally purchase an item. However, new research shows that such free giveaways...
Nielsen: Record June for Gaming
Consumers may not be buying as many new consoles, but they sure are spending a lot of time playing the ones they have. This...
Amazon Names Ad Contest Finalists
Will it be a little sister who wants to buy a new brother, a woman's journey via her Kindle or men fulfilling their wish...
Is E-mail Hiding Your Personality?
E-mail is so much easier to use for prospecting than the phone. You can write it at any time day or night. You don’t...
Global Consumer Confidence Hits a New Low
Global consumer confidence has reached an all-time low, according to the Nielsen Global Consumer Confidence Index released today. Thrifty habits being formed during the...
Zale’s Jewelry: Price Nice, But Emotion Works Better
Jewelry is generally sold as an emotional purchase to mark life's milestones such as birthdays or anniversaries. Most jewelers' advertising evokes an emotional pitch,...
Is The Ad Biz Through With Click Through?
Recently, a client and I were discussing online advertising metrics, with topics ranging from engagement to awareness to intent, and of course, Return on...
Marketing by Accountants Doesn’t Work
I have a confession. For eight years, I led people astray. I was seduced by the click-through mantra that favored immediacy and accountability to...
2009 Online Holiday Sales Outlook: What Consumers Have in Store for Retailers
Economic conditions in the U.S. may be stabilizing, but the grim reality is that jobless claims are still high, unemployment is in the double...
