Is E-mail Hiding Your Personality?
E-mail is so much easier to use for prospecting than the phone. You can write it at any time day or night. You don’t...
Gender Bender: Five Telltale Symptoms of Make-the-Sale Anxiety
The sales doctor is in! Professionals have been contacting me in record numbers with anxiety over the need to make a sale. The new...
Gender Bender: Five Must-Have Selling Techniques for Women
No doubt about it, a woman's selling style is radically different from a man's. We have a unique set of values, communication traits, and...
Gender Bender: The No. 1 Must-Avoid Selling Habit for Women
"Oops, I did it again," Brittany Spears once famously sang. In her hit song, Brittany laments delivering a message that led to an admirer's...
Gender Bender: Why Selling to Women is Like Dating
Listen up, men: Selling to a woman is a lot like dating, in that you'll either make a great first impression or you'll strike...
Gender Bender: Rolling with a Woman’s New Buying Habits
Wow, this economy's taken more twists and turns than a roller coaster, hasn't it? Consumer spending has been down one month and up the...
Gender Bender: Nice Girls ::i::Do::/i:: Negotiate in Business
Everything was going exceptionally well, and your potential buyer could hardly wait to move forward. Then your worst fear surfaced: "Could you drop the...
Gender Bender: Become a Jack- or Jill-of-all-Trades in 2009
I just got off the phone with a new client. It was a fairly predictable conversation. We discussed the details of my Sell to...
Gender Bender: Women’s New Buying Style Means You Must Adapt Your Selling Style to...
The mindset of female consumers has definitely changed. Moms, CEOs and women in many other roles have a whole new list of buying considerations....
Gender Bender: Are You Using a Woman’s Word-of-Mouth Marketing to Your Advantage?
Just last week, an attention-grabbing report landed on my desk. According to a new study by the Chief Marketing Officer (CMO) Council, sponsored by...
