Present Well to Make Your Case
At a recent industry conference, I saw and heard several different sales presentations, as sponsors of the conference presented their products and services. Unfortunately,...
Guest Column: Survey Says…Are You Measuring Engagement, or Only Employee Satisfaction?
Employee surveys. Can't live with 'em, can't…well, you know. Most "employers of choice" do some form of employee "satisfaction" survey. The question is: Is...
Search Engine Marketing: Maximize Your ROI
Marketers use a dizzying array of acronyms to describe the online advertising tactics they integrate into their marketing plans. And while search engine marketing...
Tis the season! Employers find many happy returns in volunteerism
I'm standing shoulder to shoulder with Lonnie, an analyst, and Aishwarya, a database administrator, both from our I.T. department. My job: to place a...
Evolution of a Marketing Master
Chapter Two Like it or not, free enterprise is now the most pervasive economic structure in the world. It is so persistent that it...
JiWire Study: Some Like It Hot
As the number of Wi-Fi hotspots has spread across the country, they've turned the corner cafe into an extension of the office. More than...
TNS: Ad Spend Falls 14.3% in First Half 2009
Advertising spending fell 14.3 percent to $60.87 billion in the first half of 2009, capping off five consecutive quarters of negative growth, according to...
JiWire to Launch In-Flight Wi-Fi Ads
Wi-Fi is coming to air travel. JiWire, a company that operates a local-based Wi-Fi ad network, announced Tuesday (October 6) it has partnered with...
Political Advertising to Surge in 2010
Political advertising will hit $3.3 billion in 2010, an 11 percent increase over 2008, but a 4 percent decrease from 2006, according to a...
Forecast: Digital Out-of-Home to Skyrocket Ahead
Digital out of home advertising will reach $2.2 billion this year hitting $3.7 billion by 2013. According to a BIA/Kelsey forecast released Wednesday (Nov....
