Nielsen Stands Its Ground Amidst Local Metric Controversy
Despite pressure from the American Association of Advertising Agencies and the Association of National Advertisers to reverse its decision to replace live-only ratings with...
Speak Persuasively with Aristotle’s Appeals
In presenting to any audience, whether it's a client group or your own executives, your goal is to persuade them: • that you...
Study: Printed Direct Mail to Suffer
The rise of the Internet has taken its toll on a number of media and is about to claim its third analog victim: direct...
Adcentricity Unveils Research Lite Service
Aimed at raising advertisers' comfort level with the emerging digital out-of-home medium, Adcentricity unveiled Monday (July 20) a suite of turnkey research services called...
Captivate to Run :30s on Its Network
To make it easier for advertisers to adapt their TV ads to a digital network of screens in office elevators, Captivate Network said it...
E-Coupons Gain Momentum
The Sunday newspapers and other print sources are still the leading place Americans turn to for coupons, but text messages and e-mails are gaining...
Nielsen and IRI Form Joint Venture
Information Resources Inc. and The Nielsen Co. have formed a joint venture to process consumer purchase data from a common set of households. ...
Yes, You Can Make the Sale…Even in this Economy!
Are you frustrated and concerned about everything going on in the economy right now? "Credit crisis, stock market crash, banking fiascos, housing meltdown—Who is...
Five Minutes on Mondays
Monday mornings can be rough, especially when the thought of the week ahead is bleak. That's why Rabbi Alan Lurie started doing his five-minute...
Motivating Behavior: The Causes and Cures of Internal Company Strife
Disagreements, misunderstandings, and personality conflicts are nothing new in business. So long as human beings work in and manage organizations, there will be internal...
