Great Relationships Are the Key to Great Events
Creating a great event necessitates ongoing communication and interaction between the sales department and the meeting planner that may continue well after an event...
Uncovering the Hidden Costs of Trade Promotions
As unemployment continues its relentless rise and personal savings rates increase, consumers will continue to spend well below trends of the last two decades....
How Marketers Can Tap the Web
Running online marketing programs to communicate with customers can be a lot of fun, but requires careful planning and tools to track success. And...
Brands Urged to Engage With Music Fans Via Social Networks
Music is playing such a critical role on fast-growing social networks that brand owners can no longer ignore it for brand-awareness strategies, says a...
Business Builders: Rethinking Development for Long-Term Sales Success
Our nation, and our world, is going through a time of transition. At the moment, it is still uncertain how the global economy will...
Motivating Behavior: Four Ways to Reap the Benefits of Vision Sharing
It is almost impossible to pick up a newspaper or turn on a newscast without hearing the daunting news of how bad the economy...
Motivating Behavior: Will the Stimulus Stimulate Your Business Growth?
Love it or hate it, the 2009 Economic Stimulus Package has been signed into law. The premise behind the package is to infuse resources...
Getting In the Game
Gaming has exploded in the past three years, largely due to the influx of a new audience: adult women. And in general, gaming has...
How to Ask for Customer Reviews
Customers are your greatest assets. A third-party endorsement sells your product better than a brochure, trade show, or many other efforts, so how do...
No More RFPs
The trades have been atwitter lately with a number of RFP kerfuffles. First Current. Then Zappos. In the former, the story behind the story...
