The Not-So-Secret Keys to Healthy Sales and Marketing in an Economic Downturn
In response to today's brutal economic environment, CMOs are looking for short-term budgetary relief without sacrificing long-term growth. Unfortunately, the fastest and seemingly easiest...
Seeking ROI Online Via SEO
As consumers evolve how they navigate the Web, they are driving a paradigm shift in how marketers utilize their online advertising budgets. ...
Smart Presentations: So What Do You Practice? Part 2
Note: Click here to check out the previous installment of "So What Do You Practice?" Movement One of the worst things...
Smart Presentations: The Steamroller Selling Blues
In search of new office space a while back, I found myself sitting in the conference room of a prospective location. I knew exactly...
Five Ways to Reposition Your Product or Service in an Uncertain Economy
Companies that do well in this market economy are selective in their cost cutting. They focus their resources on areas that create maximum value....
Integrated Measurement: Online Advertising Grows Up
As with many of us who have spent our entire careers on the Internet, I have a bit of media establishment envy. Don’t get...
Integrated Measurement and the Pathway to Internet Profitability
The Internet has moved from the “experimental” or “emerging media” categories to a mainstream media outlet. Online video portals like YouTube and Hulu transform...
Smart Presentations: Visions of the Future
Smart Presentations: Visions of the Future By John Windsor February 23, 2009 Sometimes a single question makes all the difference. Sometimes, a...
Smart Presentations: Don’t Get in the Way of Your Message
Great content isn't enough when you're trying to influence someone. How we deliver that information is just as important—and some would say even more...
Smart Presentations: Trash the Title Slide
If you were in the audience, which would you rather experience: a boring recitation or a compelling conversation? No contest, right? So why do...
