Marketing Guide to Public Relations and Social Media
An excerpt from Chapter 1: An Introduction to Marketing Public Relations and Chapter 10: Social Media from "Marketing Public Relations: A Marketer's Approach to...
The Seven Deadly Sins of PR
Public relations is well recognized as a broad and ever-changing field of promotion, one that offers huge potential for advancing causes, business, and political...
A Social Networking Checklist for Career School Marketing
Social sites provide communication, resources, or entertainment to a varied audience for multiple reasons, including research, networking, or community building. Current students and graduates...
How to Set Up a Customer Reference Program
Is your company doing everything it can to generate customer referrals and positive word-of-mouth? If you suspect the answer is "no," then you...
Making Cents of Meetings
(Originally published Feb. 2009 by Successful Meetings) With the economic slowdown, companies will be sending fewer employees to meetings—if they send any at...
Glory Days Sales Rewards
In a perfect world, all employees would give 110 percent of their efforts 100 percent of the time. But in the real world, even...
Optimism for Retail E-Commerce
U.S. retail e-commerce sales (excluding travel) will total nearly $132 billion in 2009, down about 0.4 percent from 2008. Assuming the recession ends this...
U.K. Online Ad Spend Creeps Ahead
The Internet receives a constantly rising share of ad spending in the U.K. As in the U.S., marketers are increasingly shifting budgets from traditional...
Are Employees Really Working at Work?
Since 2000, the Internet has been credited with boosting work performance and productivity, according to annual surveys by the USC Annenberg School Center for...
Mobile Content Demand Set to Soar
Over the next several years, three major trends will fuel increasing demand for mobile content in the U.S.: • The growing number...
