Economy Stinks, But Your Marketing Doesn’t Need To
News of doom and gloom certainly brings out the very worst in some people—not to mention businesses. If there was ever a time to...
Twitter Campaigns: A Cautionary Tale for Marketers
Moonfruit, a U.K.-based company that offers free Web site building tools, saw a great opportunity to raise brand awareness on Twitter. The company last...
Case Study: How OK Labs Got a Levity Lift
What does a mobile phone virtualization software company like Open Kernel Labs have in common with a small green iguana? Pretty much everything, as...
CMOs Optimistic, But Still Tight-Fisted
CMOs are feeling better about the economy, but they're not about to spend more on traditional advertising. Such marketers expect an increase...
Case Study: Cerado Guides Innotas Down the Social Media Path
Positive cash flow is the name of the game in today's uncertain market. The lack thereof is spurring companies to explore innovative ways to...
Continental Airlines to Sell Ads on Its Site
Continental Airlines yesterday (Wednesday) signed a deal with Winstar Interactive Media to sell advertising on Continental's Web site. The move by Continental...
Sweet Harmony for Musicians, Brands
The potential synergies between consumer brands and the music industry have never been more important to explore. With total ad spending down 15 percent...
Today’s Job Market: Survival of the Fittest
Five months ago, Rick Boyko, director of VCU Brandcenter in Richmond, Va., began an aggressive national agency tour. The economy was souring and he...
Brands Try Insurance Plans
As consumer confidence continues to hit all-time lows, more marketers are getting into the insurance business. Last week, for instance, Hewlett-Packard began...
Call It Back to School 2.0
JCPenney, OfficeMax and Staples are all heavying up on their social media outreach this year, reasoning that that's where their target customer is. Some...
