Call It Back to School 2.0
JCPenney, OfficeMax and Staples are all heavying up on their social media outreach this year, reasoning that that's where their target customer is. Some...
Big Brands Mix Local, Global Approaches
In today's increasingly digital age, big brands must learn to market both globally and locally. That was the key take-away from Friday's "Managing Global...
Google Tracks Black Friday Trends
Consumer searches for 'Black Friday' and 'Black Friday sales' were up more than 20 and 50 percent, respectively, on a year-over-year basis, per Google....
Holidays on Thin Ice: Brands’ Greetings Get Scrutinized
Merry Christmas. Or should that be Happy Holidays? For marketers, deciding the choice of a greeting this season would tax even the wisest of...
Nielsen, NMI Launch Green Insights Service
The Nielsen Company and Natural Marketing Institute this week announced a partnership that brings together two of their consumer analytical models to help marketers...
Global Issues: Laptop Security
Those of us who travel a great deal for business tend to become a bit numb to news reports of stolen laptops. Upon hearing...
Harrah’s Asks Employees to ‘Play a Part’
In an effort to leverage employees as a marketing medium, Harrah's has launched an initiative dubbed "Everybody Plays a Part," which attempts to deliver...
Global Issues: Looking Abroad for Opportunity
None of us need to be reminded of the business climate in the U.S. We are all fatigued by bailouts without strings, our tax...
Global Issues: Communicating with Overseas Prospects
During a flight home to Michigan several weeks back, I struck up a conversation with my seatmate. Her name was Jane, she was a...
Do You Need to Fire Your Chief Marketing Officer?
Sad but true, the average life of a chief marketing officer is only about two years. That's according to Spencer Stuart (a leading executive...
