Big Brands Mix Local, Global Approaches
In today's increasingly digital age, big brands must learn to market both globally and locally. That was the key take-away from Friday's "Managing Global...
Google Tracks Black Friday Trends
Consumer searches for 'Black Friday' and 'Black Friday sales' were up more than 20 and 50 percent, respectively, on a year-over-year basis, per Google....
Holidays on Thin Ice: Brands’ Greetings Get Scrutinized
Merry Christmas. Or should that be Happy Holidays? For marketers, deciding the choice of a greeting this season would tax even the wisest of...
Nielsen, NMI Launch Green Insights Service
The Nielsen Company and Natural Marketing Institute this week announced a partnership that brings together two of their consumer analytical models to help marketers...
Global Issues: Laptop Security
Those of us who travel a great deal for business tend to become a bit numb to news reports of stolen laptops. Upon hearing...
Harrah’s Asks Employees to ‘Play a Part’
In an effort to leverage employees as a marketing medium, Harrah's has launched an initiative dubbed "Everybody Plays a Part," which attempts to deliver...
Global Issues: Looking Abroad for Opportunity
None of us need to be reminded of the business climate in the U.S. We are all fatigued by bailouts without strings, our tax...
Global Issues: Communicating with Overseas Prospects
During a flight home to Michigan several weeks back, I struck up a conversation with my seatmate. Her name was Jane, she was a...
Do You Need to Fire Your Chief Marketing Officer?
Sad but true, the average life of a chief marketing officer is only about two years. That's according to Spencer Stuart (a leading executive...
What Does It Take to Be a Marketing Leader?
I always smile when I hear someone, particularly in a high-technology industry, talk about their "staff," because smart leaders always work through complex webs...
