Do You Need to Fire Your Chief Marketing Officer?
Sad but true, the average life of a chief marketing officer is only about two years. That's according to Spencer Stuart (a leading executive...
What Does It Take to Be a Marketing Leader?
I always smile when I hear someone, particularly in a high-technology industry, talk about their "staff," because smart leaders always work through complex webs...
Global Issues: Lessons Learned from the Mumbai Attacks
Right around the time when most S&MM readers were preoccupied with Thanksgiving preparations, 10 heavily-armed Pakistani extremists were traveling from Karachi to India's largest...
Global Issues: Ensuring Overseas Meeting Security
Considering many companies, trade associations, and other organizations use this time of year to plan international conferences and meetings, it's appropriate this month's column...
Global Issues: Contingency Planning
Let's say you're the vice president of sales for a large global company, one deriving a significant percentage of its annual revenue from foreign...
Global Issues: Lessons from a Kidnapping
Just for a moment, think back to the last time you took a flight abroad. As you were getting on the aircraft, you naturally...
Global Issues: Remembering 9/11—and a Forecast for the Future
Understandably, this time of year brings most of us to reflect on the tragic events of the terrorist attacks on September 11, 2001. Regardless...
Global Issues: Fighting Back Against Economic Espionage
Have you, your company, or anyone you know ever been a victim of economic espionage? Actually, it might be a good issue to bring...
Global Issues: ATA Carnets: Your Ace-in-the-Hole Abroad
I frequently present workshops on doing business abroad, and I'm always surprised at the response when I ask global executives how many of their...
Fusing Marketing and Finance for Profit
When times get tough, companies have a knee-jerk tendency to start slashing and burning. They lay off employees. They search for cheaper healthcare benefits...
