Recession: A Time to Innovate
Everyone has talked about the terrible recession we're mired in. But can you find a positive term in this dreaded, negative term? Actually, this...
Smart Marketing: How Mature is Customer Experience Management?
A customer's total experience with your company is worth way more than any single communication. Customers are human beings—they feel first, think second. And...
Below The Topline: The United States in 2020 A Very Different Place
The recession of 2007-2009 has placed a great deal of strain on marketers and retailers of consumer products. Price and value have become more...
How to Build and Maintain a Strong New Business Pipeline
The business of sales is all about the customer—building new relationships while nurturing and growing existing ones. Truth be told, it is not easy...
Incentive Federation Delegation Heads to Capitol Hill to Promote Wellness Incentives; Case Studies Needed...
A team of Incentive Federation members, led by executive director George Delta, descended on Washington, DC, on Tuesday Oct. 20, to help convince members...
Gift Card Trends and Holiday Forecast From First Data
The general consensus is that gift card sales will be down this 2009 holiday season. But that doesn’t mean there aren’t some bright spots...
Promotional Products Beat Out Mainstream Media as Top Advertising Choice
A 2009 study of the advertising purchasing habits of end buyers reveals that promotional products are preferred as their top advertising choice over mainstream...
IMA Targets Promo Products Distributors
The Incentive Marketing Association (IMA) is set to launch a new strategic industry group (SIG) for promotional products distributors at next month’s Promotional Products...
Smart Marketing: Building Your Brand through Employees
Do your employees love your brand? Do they enjoy telling people what company they work for? Do they defend your brand from criticism? Do...
Overcoming the Fear Factor: The Three Keys to Motivating Your Sales Staff
The recession is forcing businesses to rethink their strategies and retool their processes as they operate in worsening, ever changing conditions. In the midst...
