The Fine Line between Personalization and Privacy in Marketing
As technology continues to advance, marketing and sales professionals can gather more information about their target audiences than ever before. With that information, there...
Smart Sales: When Sales Training Doesn’t Work
In looking for legitimate strategies to improve the effectiveness of their teams, sales leaders have discovered there are a limited number of destinations on...
Smart Sales: A Modest Proposal for LinkedIn
A lot has been written about how employers look at a job candidate's Facebook or MySpace page, searching for any potential red flags.
In fact,...
Smart Sales: What’s Next? Check Your To-Do List
I'm a big believer in checklists—an opinion that's apparently shared by the medical community. According to a study published online by the New England...
Smart Sales Thinking, Smart Sales Tools
The economic environment has made the urgency to drive sales leads a top priority and the obstacles to success more massive. Potential buyers for...
Smart Sales Thinking, Smart Sales Tools
The economic environment has made the urgency to drive sales leads a top priority and the obstacles to success more massive. Potential buyers for...
Online Video as a Career School Marketing Tool
Until recently, only a few Internet-savvy career school marketers have used online videos as a tool for promoting their schools. With the recent advances...
The Power of Customer Marketing: Double-Take Case Study
Marketing to business professionals is a challenge. We are in constant competition for their time, attention, and business and need to navigate our way...
Make a List
Years ago, when I was a salesperson at AT&T, I sold a new telephone system to a nursing home in Augusta, GA. I scheduled...
To Improve Retail Sales, See the Wedding Specialist
I recently sat next to a woman at a chamber of commerce awards luncheon and exchanged business cards with her. Her card featured a...
