Smart Sales: When Sales Training Doesn’t Work
In looking for legitimate strategies to improve the effectiveness of their teams, sales leaders have discovered there are a limited number of destinations on...
Smart Sales: A Modest Proposal for LinkedIn
A lot has been written about how employers look at a job candidate's Facebook or MySpace page, searching for any potential red flags.
In fact,...
Smart Sales: What’s Next? Check Your To-Do List
I'm a big believer in checklists—an opinion that's apparently shared by the medical community. According to a study published online by the New England...
Smart Sales Thinking, Smart Sales Tools
The economic environment has made the urgency to drive sales leads a top priority and the obstacles to success more massive. Potential buyers for...
Smart Sales Thinking, Smart Sales Tools
The economic environment has made the urgency to drive sales leads a top priority and the obstacles to success more massive. Potential buyers for...
Online Video as a Career School Marketing Tool
Until recently, only a few Internet-savvy career school marketers have used online videos as a tool for promoting their schools. With the recent advances...
The Power of Customer Marketing: Double-Take Case Study
Marketing to business professionals is a challenge. We are in constant competition for their time, attention, and business and need to navigate our way...
Make a List
Years ago, when I was a salesperson at AT&T, I sold a new telephone system to a nursing home in Augusta, GA. I scheduled...
To Improve Retail Sales, See the Wedding Specialist
I recently sat next to a woman at a chamber of commerce awards luncheon and exchanged business cards with her. Her card featured a...
Parmesan Garlic Wings with a Side Order of Networking
I attended a weekly business networking lunch at Hooters recently, and it was packed. Not surprising, since they're known for great chicken wings, among...
