Listen in Order to Understand
On a Sunday afternoon a few years ago, I was at the Florida Mall in Orlando, sitting outside a store called Hot Topic waiting...
Making a Good Second Impression
I ran a business in England owned by BellSouth Corporation for two years. We were a cellular service provider that sold wireless telephone handsets...
The Chemistry of Sales M2O
The eroded U.S. economy doesn't have to mean eroding sales numbers, but it often does for companies that continue inefficiencies that went unnoticed in...
How Branding Really Works
"It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail." —Abraham Maslow ...
Database Marketing…Without Losing Your Marbles
Conventional wisdom calls for running a database cleanup initiative, followed by a lead generation program. This sets into motion a "one-two punch" that brings...
Meetings Law: Beware of the Pirates!
Modern-day pirates have been operating off the coast of Africa, seizing ships by force and holding the cargo and crew for ransom. But pirating...
Avoiding the Trap of the Rearview Mirror
Looking back to the past while driving a business into tomorrow is like cruising down the highway…using only a rearview mirror. Most...
How to Stop Sales and Marketing Leaks
Every company has a few sales and marketing "leaks"—misalignments or improper practices that can lead to a waste of marketing dollars and lower-than-expected sales...
Email: A Hammer in Your Cross-Media Marketing Toolbox
We use e-mail so extensively in our personal lives that we're tempted to believe using it as part of a cross-media or integrated marketing...
Competitive Watch: McD’s, Starbucks and Dunkin’ Go Head to Head
Beginning this week, McDonald's is expected to launch the long-awaited national campaign for its new coffee line, touted as the biggest launch in the...
