How to Stop Sales and Marketing Leaks
Every company has a few sales and marketing "leaks"—misalignments or improper practices that can lead to a waste of marketing dollars and lower-than-expected sales...
Email: A Hammer in Your Cross-Media Marketing Toolbox
We use e-mail so extensively in our personal lives that we're tempted to believe using it as part of a cross-media or integrated marketing...
Competitive Watch: McD’s, Starbucks and Dunkin’ Go Head to Head
Beginning this week, McDonald's is expected to launch the long-awaited national campaign for its new coffee line, touted as the biggest launch in the...
Don’t Get Slideswiped: Sell Value with a Pen
There's a reason why the phrase "Death by PowerPoint" has become part of today's corporate vernacular. There's no better way to torpedo a sales...
Empowering Sales to Deliver Consistent Branded Communication
To drive revenues and gain competitive advantage, the two most important functions in any organization are sales and marketing. But over the years, a...
How to Win Friends and Influence People: Social Media Marketing in the Modern Communications...
This article was adapted from Chapter 3 of Courtney M. Barnes' recently released book, "Digital Strategies for Powerful Corporate Communications," published by McGraw-Hill in...
Direct Marketing Redefined: Lean, Mean, and Green
With the economy in its present state, every direct marketer needs to be obsessed with ROI—and cost-cutting is obviously a big part of the...
Transforming the Way We Do Business: Learning How to Leverage Facebook
As anyone who has ever bought or sold something knows, sales is an intrinsically social activity based on mutual trust. Even in the case...
Marketers Mull Using Social Net Feedback for Direct Campaigns
A debate appears to be brewing in the retail community about whether chatter from social media sites should be viewed as a potential direct...
Marketers Mull Using Social Net Feedback for Direct Campaigns
A debate appears to be brewing in the retail community about whether chatter from social media sites should be viewed as a potential direct...
