Don’t Get Slideswiped: Sell Value with a Pen
There's a reason why the phrase "Death by PowerPoint" has become part of today's corporate vernacular. There's no better way to torpedo a sales...
Empowering Sales to Deliver Consistent Branded Communication
To drive revenues and gain competitive advantage, the two most important functions in any organization are sales and marketing. But over the years, a...
How to Win Friends and Influence People: Social Media Marketing in the Modern Communications...
This article was adapted from Chapter 3 of Courtney M. Barnes' recently released book, "Digital Strategies for Powerful Corporate Communications," published by McGraw-Hill in...
Direct Marketing Redefined: Lean, Mean, and Green
With the economy in its present state, every direct marketer needs to be obsessed with ROI—and cost-cutting is obviously a big part of the...
Transforming the Way We Do Business: Learning How to Leverage Facebook
As anyone who has ever bought or sold something knows, sales is an intrinsically social activity based on mutual trust. Even in the case...
Marketers Mull Using Social Net Feedback for Direct Campaigns
A debate appears to be brewing in the retail community about whether chatter from social media sites should be viewed as a potential direct...
Marketers Mull Using Social Net Feedback for Direct Campaigns
A debate appears to be brewing in the retail community about whether chatter from social media sites should be viewed as a potential direct...
Longer Hours Mean Higher Chat Conversions at Orvis
Expanding live chat by three hours has produced a lift of five whole percentage points in sales conversions for the Orvis Company. After offering...
Next-Generation Research: Leveraging Experience from Previous Projects
Companies that spend $10 million, $20 million, and even $100 million or more on market research generally know how to manage individual research projects...
Marketing’s Interest in the Sales Function: A New Understanding of the “Whole Product”
On the one hand, both marketing and sales functions want the same thing—transactions that produce the revenue and the profits that satisfy the requirements...
