Body of Knowledge—Needed to Use the Phone?
For many people, the response to the question about whether body language matters on the phone would be "no"—as in how can body language...
Don’t Shoot the Messenger: 11 Ways Leaders Can Deliver Bad News
In the olden days, messengers who brought bad tidings risked being killed for their efforts. Times and customs have changed, but this much remains...
Is Your Sales Team Ready for the Economic Rebound?
No one really knows when this recession is going to end. It's a safe bet, however, that companies with well-motivated and strategically focused sales...
With Smartphone Adoption on the Rise, Opportunity for Marketers is Calling
We have seen that the mobile industry is on a fast-track, with massive growth in mobile marketing, advertising and paid-content for users. But what...
Sales and Marketing Hit the Network Age
There used to be a time when brands had the luxury of talking at—not with—their customers. The infrastructure required to initiate communication across more...
Multilingual Marketing: A Guide to Website Localization
After graduating with a degree in French and Italian in 2001, I launched translation company Lingo24 (www.lingo24.com/), which now operates across four continents with...
Engagement: The Secret to Profiting From an Upside-Down Economy
While many business managers see only doom and gloom ahead, some are focusing on a new way to unlock a prosperous future—even in a...
Today’s Lean Office: Smart and Stylish, Not Just Smaller
Corporate branding is not a new concept, but in the race to attract and retain talent, workplace strategies around portfolio management, cost efficiency, and...
Taking Aim: Identifying and Capturing the Enterprise Opportunity, Part 1
By the time senior account executive James Caron got back to the office, the writing was on the wall. In the last two hours,...
Taking Aim: Identifying and Capturing the Enterprise Opportunity, Part 2
Note: To read the previous installment, click here. Integrated Negotiation Deal size erosion, downward pressure on price, discounts by competition, and...
