Lufthansa Tool Takes Twitter to 30,000 Feet
Lufthansa has rolled out an online tool designed to allow air travelers to share updates during their journeys via Twitter and Facebook. ...
Google Wades Into Mobile Analytics
Google is sometimes labeled a one-trick pony with its success in search. But if the company is gearing up for a big second act,...
Who’s in Charge of Social Media?
Like many marketing executives, Ken Stellmacher, director of consumer marketing at eye-care insurance giant VSP, is interested in social media. So, last spring, the...
Marketers Get Real
In a Times Square studio last Thursday, actor Ed Norton was interviewed as part of a Diet Coke promotion. The interview was beamed live...
Does the Hard Sell Work on Social Nets?
The conventional wisdom is that brands should mostly concentrate on listening rather than talking in social media. This may not be totally accurate. ...
Brand Sweepstakes Get Twitterized
The run-of-the-mill holiday sweepstakes is getting a social twist with the addition of sharing features brands hope will extend their reach. Brands like...
iPhone Apps Put Brands in Hands
The iPhone is a cultural icon of the digital age. Apple's "There's an app for that" slogan in commercials is even repeated both as...
Web Ads Get More Intrusive
The Web has long relegated advertising to the sidelines as part of a do-not-interrupt mandate that separated cyberspace venues from traditional media. That's slowly...
Google Upgrades Ad Exchange
Google is taking the wraps off its overhauled ad exchange, which it sees as a key part of the effort to reinvent online display...
Facebook’s Mike Murphy on Friending Brands
Facebook chief revenue officer Mike Murphy has a simple pitch to brands: Ads on Facebook have a "significantly higher" engagement rate than ads elsewhere...
