Social Net Ads: Fewer Clicks, More Engagement
Conventional wisdom holds that social media advertising does not perform nearly as well as ads running on non-social sites, at least by standard measurements...
Ad Tracking Widely Opposed, Study Says
It has long been an article of faith among advertisers that consumers want more relevant advertising. Yet a new academic report finds that most...
FTC: Bloggers Must Disclose Payments
The Federal Trade Commission has issued new guidelines designed to set clearer rules for disclosure in social media influencer campaigns. The guidelines...
Microsoft Steps Up Value Attacks on Apple
Microsoft is continuing its attacks on Apple products as overpriced with a new Web campaign for its Zune portable media player. In...
Cause Marketing Meets Social Media
Target is no stranger to cause marketing. The retailer is unusual in that it dedicates 5 percent of its income to charity. It's also...
Most Marketers Ignore Brand Metrics Online
The Internet has been both blessed and cursed by the click. Blessed because it differentiated itself as more measurable than traditional media — and...
Sapient to Buy Nitro for $50 Mil.
Sapient is making a big play into the agency space by paying $50 million to acquire Nitro Group. The deal will instantly transform...
Is AR the Next Big Thing?
Until recently, augmented reality existed mainly in movies like The Minority Report and computer science labs at universities, where technologists grappled with comically clunky...
Is AR the Next Big Thing?
Until recently, augmented reality existed mainly in movies like The Minority Report and computer science labs at universities, where technologists grappled with comically clunky...
Is Persistence the Key to Web Branding?
The Web has a problem: It's largely ad supported, but the rapid-fire way people churn through page views by the dozens makes it less...
