Brand Sweepstakes Get Twitterized
The run-of-the-mill holiday sweepstakes is getting a social twist with the addition of sharing features brands hope will extend their reach. Brands like...
iPhone Apps Put Brands in Hands
The iPhone is a cultural icon of the digital age. Apple's "There's an app for that" slogan in commercials is even repeated both as...
Web Ads Get More Intrusive
The Web has long relegated advertising to the sidelines as part of a do-not-interrupt mandate that separated cyberspace venues from traditional media. That's slowly...
Google Upgrades Ad Exchange
Google is taking the wraps off its overhauled ad exchange, which it sees as a key part of the effort to reinvent online display...
Facebook’s Mike Murphy on Friending Brands
Facebook chief revenue officer Mike Murphy has a simple pitch to brands: Ads on Facebook have a "significantly higher" engagement rate than ads elsewhere...
Social Net Ads: Fewer Clicks, More Engagement
Conventional wisdom holds that social media advertising does not perform nearly as well as ads running on non-social sites, at least by standard measurements...
Ad Tracking Widely Opposed, Study Says
It has long been an article of faith among advertisers that consumers want more relevant advertising. Yet a new academic report finds that most...
FTC: Bloggers Must Disclose Payments
The Federal Trade Commission has issued new guidelines designed to set clearer rules for disclosure in social media influencer campaigns. The guidelines...
Microsoft Steps Up Value Attacks on Apple
Microsoft is continuing its attacks on Apple products as overpriced with a new Web campaign for its Zune portable media player. In...
Cause Marketing Meets Social Media
Target is no stranger to cause marketing. The retailer is unusual in that it dedicates 5 percent of its income to charity. It's also...
