Sales 2.0: The “Need to Have” Philosophy to Weather the Economic Storm
While the economic forecast may be "uncertain," it is certain that customers are reducing their budgets and spending more carefully, forcing vendors to do...
Why Brands Love Mommy Bloggers
Gretchen Vogelzang and Paige Heninger are much like other suburban mothers, with seven children between them and busy schedules. The difference is they also...
WPP Sues Spot Runner
WPP Group has filed a lawsuit in federal court accusing Spot Runner of operating a "pump and dump scheme." The suit, filed...
Search Goes On for Google
Companies often go back to basics in lean times. That's a message Google's new ad leader, Dennis Woodside, plans to convey to marketers. ...
Reinvent the Web for Advertising? Don’t Bother
The Web can prove challenging for advertisers, but leading industry figures gathered yesterday to say how they would change that dynamic instead chose to...
Five Pointers for Your Interview for an International Career
How do you distinguish yourself in an interview when you are seeking an international career? You may be looking at a job opportunity that...
Branding to Break Away: Got Image Problems? Try a Standalone Solution
Even when a company is doing great, a bad piece of business can rock confidence in the brand. Spinning off a division can be...
Branding to Break Away: Five Tips for Sales Acceleration
Your most valuable sales tool is often the most overlooked and under-utilized one…your company brand. Let's face it: we all know it's easier to...
The Customer Disconnect: Fighting Contempt, Ignorance, and Seduction
According to an illuminating study from Bain Consulting, some 80 percent of executives from large public corporations believed they were providing "outstanding customer experiences"...
Branding to Break Away: Winning Market Share from the Inside Out
Our clients often say, "We need to boost our focus on communicating externally—we need to win more market share." While supportive of this goal,...
