Create Guarantees that Knock Clients off the Fence
Put yourself in your client's shoes. No, strike that. Put yourself in your prospect's shoes (a prospect being someone you've never marketed or sold...
Wargaming Can Save Your Sales Pitch
You just landed a rare opening to pitch your line of products or services to a new Fortune 500 customer. This is an important...
Shoppers Respond Differently to Store Media
The way consumers respond to in-store promotional messages and media is changing, with traditional media not necessarily as effective as it once was, according...
How Wawa Recognizes its Associates
With two innovative programs that recognize and assist its associates, Wawa Inc. has made its core values tangible. The c-store operator gives life...
Agencies Get Social
Take a look at the typical agency Web site and you'll find a 60-second intro seemingly created by Industrial Light & Magic, a portfolio...
Brands Join Virtual Gift Giving on Twitter
Twitter's 24 million monthly users now have a way to send branded virtual goods to one another courtesy of AdNectar, which has launched a...
Why Stretch Goals Waste Time And Money
In "OOPS! 13 Management Practices that Waste Time and Money (and what to do instead)," workplace behavior expert Aubrey Daniels reveals why common business...
Market Smarter in 2009
For many companies, 2008 was a challenging year. The new realities of our current market and economy have impacted many sectors, and even more...
Millennials’ Age of Anxiety
For generations, teen life has revolved around popularity or lack thereof, prowess in the classroom and/or on the sports field, and the latest fashions....
Gauging the Value of Video Ads
Behavior models for media consumption are often as sloppy as an overdressed hamburger. The more online and mobile video content you load on...
