Q&A: Wendy’s Ken Calwell
A combination of shrewd business insights and a broad array of marketing ideas won the day for The Kaplan Thaler Group in its successful...
Some Clients Gamble on Growth
The conventional wisdom in marketing circles is that during a recession, the best thing you can do for your brand is to increase your...
Successfully Integrating Sales and Branding
These days, your sales force needs all the support it can get. If you're doing promotional campaigns and advertising, that's obviously important. But everyone's...
Bestow Networking
When attending networking events, do you ever notice that there is an overwhelming cloud of "give me" in the air? That everyone you meet,...
Eight Key Ways to Say “Thank You” to Customers
Good salespeople strive to be in front of customers as often as possible. But, when we think about it, our clients and prospects give...
JPMorgan Analyst Sees 6 Percent Dip in Global Ad Spend
JPMorgan analyst Alexia Quadrani is now predicting global ad spending to decline by nearly 6 percent this year, fueled by an anticipated 9 percent...
Swine Flu Spreads at Alarming Rate
The world may be on the brink of the first influenza pandemic in more than 40 years as The World Health Organization (WHO) calls...
Workplace Morale is Down, but Better than Expected
The new survey of employees and HR managers conducted by employee recognition company Globoforce, finds that worker morale and productivity are in a state...
Trade Show Battle Heats Up With Announcement of IMEX America
The launch of IMEX America (America’s Worldwide Exhibition for Incentive Travel, Meetings & Events) was announced Wed. in Las Vegas, the host city for...
Targeting More Business through Organic SEO
Savvy business-to-business marketers know building a dominant online presence requires an organic component, not just expensive pay-per-click advertising. Unfortunately, many companies devote fewer resources...
